The name REO came through the initials of his title, but was intended to be an acronym, and thus pronounced to be a phrase. From time to time it had been spelled as "Reo" to emphasize this pronunciation. Olds served as president (right up until 1925) and later chairman of REO. The band REO Speedwagon took its title through the REO Velocity Wagon light delivery truck, an ancestor of pickup trucks, even though the band pronounces Each and every letter in REO independently rather than pronouncing REO as being a word.[thirteen]

Also new to the option list for 1965 on all B-physique automobiles was a 4-speed guide transmission with Hurst ground shifter, which was a seldom-ordered supplying.

1957 Oldsmobile Starfire 98 Holiday getaway sedan with "StratoRoof" rear window Oldsmobile entered the fifties adhering to a divisional graphic campaign centered on its 'Rocket' engines plus the Place Race, and its cars' visual appeal followed go well with. Oldsmobile's Rocket V8 motor was the leader in functionality; its cars and trucks were usually considered the fastest on the market; and through the mid-fifties their styling was between the main to offer a broad, "open maw" grille, suggestive of fighter jet propulsion. From 1948 to 1957, Oldsmobile adopted a ringed-globe emblem depicting North The us to strain what Entrepreneurs felt was its common attractiveness. Starting in 1958, the grille logo changed again to replicate the rocket graphic, that was utilized all over the late fifties, the make utilised twin jet pod-styled taillights being a nod to its "Rocket" theme.

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An additional Starfire touch that might grace output Oldsmobiles -- albeit not till 1956 -- was a entrance bumper incorporating a horizontal oval air intake that historian Richard M. Langworth wittily generally known as "largemouth bass" grillework.

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The standard 350-horsepower 400 motor could possibly be ordered with any in the four transmissions, while only guide transmissions could be ordered With all the L69 a few two-barrel selection.

General Motors commenced developing its initially compact cars in 1956, starting with First arranging on what would come to be the Chevrolet Corvair in 1960 on the GM Z platform. The following 12 months a 2nd series of to some degree for a longer time automobiles was prepared for Buick, Oldsmobile, and Pontiac; what will be termed "senior compacts" about the "Y" platform.

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Other highlights for 1971 provided a wrap-all-around instrument panel shared with Ninety-Eight and Toronado versions (Toronados experienced a rather smoother higher top edge layout) that was highlighted by a significant square speedometer and all controls inside of effortless arrive at of the driver, as well as a just one-12 months only Flo-As a result of air flow method that utilized vents inside the trunklid.

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On March nine, 1901, the Olds Motor Will work manufacturing facility burned to the ground. Only one product, the minimal Curved Sprint runabout, was saved through the flames. Ransom Olds claimed it had been the fire that made him find the runabout, from amid his many other models, To place into creation.